Social networking made easy!

At a recent speed networking event I spoke to a woman who specialised in helping companies develop social networking strategies. She told me about “HootSuite”, a program which allows you to post to various social networks simultaneously. You can even schedule posts in advance, setting the date and time you want your message to go out and choosing the networks you want to update. You can have multiple users on one account and have access to various analytical reports that allow you to monitor the success of your various social network activities. There’s even an app for your smart phone
So far I have managed to add our twitter account and my LinkedIn profile and have been successfully scheduling messages for about two weeks now. We are still having problems adding our Facebook account but that is down to the way we set up our initial page on Facebook rather than an issue with hootsuite. The program is free to download with other paid for options also available, although to be honest I think it will be some time before I’ll be ready for them. Every few days you get little tutorial sent by email explaining various other aspects of the programme with hints and tips to help you along the way.
This program really is a great help especially to the smaller business trying to keep on top of various social networking sites. It removes the hassle of having to log on to all your individual accounts, saving you time and ensuring your company presents a uniform image across the spectrum of social networking sites used. The advance scheduling feature lets you consider what you want to say and when you want to say it which is invaluable for promoting you companies activities, events, product launches news and. Maybe you would like to send out posts at the weekend, during your well deserved holidays or simply want to send out festive greeting to you clients over the Christmas and New Year period; with hootsuite you can organise all this now.
The only downside I have found so far is that hoot suite does not seem to take into account the number of characters you are allowed to tweet. This has resulted in a couple of our tweets being cut short in their prime necessitating a quick tweet delete. Of course there is possibly a solution to this I haven’t managed to find yet – any fixes for this problem would be greatly appreciated.
To benefit from our use of hootsuite follow us on twitter @marygr33n
You can download Hoot Suite for free by clicking the link below but beware its addictive!

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  • Comments (1)
    • Laurie Edmonds
    • November 18th, 2011

    Love the blog! As the “woman” mentioned above, I’d be happy to show you how to manage the character limit in Hootsuite. I’ll send you an email to show you the workaround.

    Good to see you’re using WordPress for your blog – it’s such a flexible platform with loads of nifty plug-ins to add as and when you need them.

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